Welcome to Sullivan Hospitality Marketing Associates
Sullivan Hospitality Marketing Associates (SHMA), founded by industry veteran Lynda Sullivan, is a premier sales and marketing consultancy dedicated to empowering manufacturers in the hospitality design sector. With over three decades of expertise behind its leadership, SHMA specializes in representing a curated portfolio of leading furniture, fixture, and surfacing manufacturers, connecting innovative products to architects, interior designers, and procurement professionals across the United States. The firm delivers tailored consulting services in strategic marketing, product positioning, trade show coordination, and business development, helping renowned brands navigate competitive markets and drive sustainable growth. Headquartered in South Pasadena, California, SHMA embodies a commitment to excellence, fostering enduring partnerships that elevate design innovation in hotels, resorts, and commercial spaces.
Territory: Southern California and Nevada
Phone: (310) 505-9582
Email: lyndapsullivan@yahoo.com
About
Lynda Sullivan, a visionary in the hospitality industry with over 30 years of experience, is the founder of Sullivan Hospitality Marketing Associates, where she represents leading manufacturers in the Hospitality Design Industry and provides expert sales and marketing consulting to prominent brands.
A certified Interior Designer, with studies at University of Arizona and USC, Lynda has earned prestigious accolades, including the 1993 Joyce Johnson-Woman of Excellence Award, the 1997 Woman of the Year from NEWH’s Los Angeles Chapter, and induction into the NEWH College of Fellows in 2019. An active NEWH member for over two decades, she passionately supports sustainability, contributing to scholarships for the NEWH Sustainable Design Competition.
A certified Interior Designer, with studies at University of Arizona and USC, Lynda has earned prestigious accolades, including the 1993 Joyce Johnson-Woman of Excellence Award, the 1997 Woman of the Year from NEWH’s Los Angeles Chapter, and induction into the NEWH College of Fellows in 2019. An active NEWH member for over two decades, she passionately supports sustainability, contributing to scholarships for the NEWH Sustainable Design Competition.
Product Lines Represented
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Some of our Brand Experience
